Notes
Key Reference Books:
a list of key books for those interested in applied probability modelling, with applications in marketing.
A Note on Implementing the Fader and Hardie (
Interfaces
, 2001) "CDNOW Model"
Spreadsheet to accompany "A Note on an Integrated Model of Customer Buying Behavior"
Implementing the BG/NBD Model for Customer Base Analysis in Excel
Illustrating the Performance of the NBD as a Benchmark Model for Customer-Base Analysis
Creating a Depth-of-Repeat Sales Summary Using Excel
Generating a Sales Forecast With a Simple Depth-of-Repeat Model
A Note on Implementing the Pareto/NBD Model in MATLAB
A Note on Deriving the Pareto/NBD Model and Related Expressions
Implementing the BG/BB Model for Customer Base Analysis in Excel
Implementing the Pareto/NBD Model Given Interval-Censored Data
Deriving an Expression for P(X(t)=x) Under the Pareto/NBD Model
Deriving an Expression for P(X(t,t+τ)=x) Under the Pareto/NBD Model
Creating a Fit Histogram for the BG/NBD Model
How
Not
to Project Customer Retention
Fitting the sBG Model to Multi-Cohort Data
Computing DERL for the sBG Model Using Excel
Incorporating Time-Invariant Covariates into the Pareto/NBD and BG/NBD Models
Technical Appendix—Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
Computing P(alive) Using the BG/NBD Model
Creating an RFM Summary Using Excel
Implementing the S_{BB}-G/B Model in MATLAB
Reconciling and Clarifying CLV Formulas
The Gamma-Gamma Model of Monetary Value
Notes on the CDNOW Master Data Set
Overcoming the BG/NBD Model's #NUM! Error Problem
Deriving the Conditional PMF of the Pareto/NBD Model
Additional Results for the Pareto/NBD Model
Computing P(X(t,t+s)=x) Under the BG/NBD Model
The Pareto/NBD is Not a Lost-for-Good Model
A Spreadsheet-Literate Non-Statistician's Guide to the Beta-Geometric Model
What's Wrong With This CLV Formula?
A Correlated Pareto/NBD Model
Exploring the Distribution of Customer Lifetime Value (in Contractual Settings)
The Mean and Variance of Customer Lifetime Value in Contractual Settings