A Spreadsheet-Literate Non-Statistician's Guide to the Beta-Geometric Model
The beta-geometric (BG) distribution is a robust simple model for characterizing and forecasting the length of a customer's relationship with a firm in a contractual setting. This note describes the logic of the model in a non-technical manner and presents a simple approach for implementing it in Excel.

Note [PDF (189k)]
Excel spreadsheet [XLSX (19k)]

Last updated: 2014-12-27