|
|
| This note derives the Pareto/NBD likelihood function (and related expressions) for the case where a customer's transaction history is reported in terms of the transaction counts for each of a series of discrete time-intervals (i.e., when the data are interval censored.) |
| Note [PDF (100k)] |
| (The August 2010 version of this document corrects minor typos in the derivations presented in the November 2005 version. The results are unchanged.) |