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Fader, Peter S., Bruce G.S. Hardie, and Ka Lok Lee (2005), "RFM and CLV: Using Iso-value Curves for Customer Base Analysis."
[Abstract] [PDF (373k)]
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Fader, Peter S., Bruce G.S. Hardie, and Jen Shang (2009),
"Customer-Base Analysis in a Discrete-Time Noncontractual Setting."
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Fader, Peter S., Bruce G.S. Hardie, and Ka Lok Lee (2004), "'Counting Your Customers' the Easy Way: An Alternative to the Pareto/NBD Model."
[Abstract]
[PDF (149k)] [Associated Excel spreadsheet and note]
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Fader, Peter S., Bruce G.S. Hardie, Robert Stevens, and Jim Findley (2003), "Forecasting New Product Sales in a Controlled Test Market Environment."
[Abstract]
[PDF (140k)]
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Fader, Peter S. and Bruce G.S. Hardie (2003), "Can We Infer "Trial and Repeat" Numbers From Aggregate Sales Data?"
[Abstract]
[PDF (117k)]
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Fader, Peter S. and Bruce G.S. Hardie (1999), "Modeling the Evolution of Repeat Buying."
[Abstract] [PDF (153k)]
(This paper evolved into "A Dynamic Changepoint Model for New Product Sales Forecasting.")
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[Click here for details of published papers.]
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