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| The beta-geometric (BG) distribution is a robust simple model for characterizing and forecasting the length of a customer's relationship with a firm in a contractual setting. This note describes the logic of the model in a non-technical manner and presents a simple approach for implementing it in Excel. |
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Note [PDF (189k)] |
| Excel spreadsheet [XLSX (19k)] |
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Last updated: 2014-12-27 |