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"A Note on an Integrated Model of Customer Buying Behavior" |
| A copy of the spreadsheet in which the analysis reported in the paper "A Note on an Integrated Model of Customer Buying Behavior" (European Journal of Operational Research, 2002) was performed. While the primary focus is on the NBD/OTB model, the performance of an alternative model (the CNBD/OTB) is also examined. |
| Excel spreadsheet: [XLS (104k)] |