Technology Adoption: Amplifying vs. Simplifying Innovations
Bruce G.S. Hardie
Thomas S. Robertson
William T. Ross, Jr.
Volume 7, Number 4
A conceptual distinction is offered between amplifying versus simplifying
technological innovations. This distinction is shown to have value in explaining
intended adoption. The results of the study indicate the need for further
conceptualization and research regarding the role of innovation characteristics
in adoption-decision processes.